25Jun2009
Brian Roberts and Jeff Bewkes discuss On Demand Online and TV Everywhere
After yesterday's announcement of On Demand Online and TV Everywhere Brian Roberts, our CEO, and Jeff Bewkes, CEO of Time Warner, Inc, sat down to discuss both the trial of On Demand Online and the principles behind TV Everywhere.
Check out this video for the interview.
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Comments (2)
Mike, I have a feeling you might be working on one of those other solutions you mention. :)
Anyway, the vision behind On Demand Online is about letting Comcast subscribers watch the things they want to watch on whatever device they have handy (the TV, the computer, and sooner or later, the phone).
We here at Comcast also have people working on improving our guide so that people can find the things they want to watch faster. Look for a post or two on that very topic in the future!
It is the ability to sort through mountains of content on the TV that has not been solved... the offering to the PC is interesting to most simply as a result of having horrible interfaces to try to find content on a cable set top box. People in general prefer to watch TV content (long or short form) on a TV screen as opposed to a PC monitor, the big win will come when someone offers all of this content to the TV screen via a broadband connected set top box. The proposed solution by Comcast and TWC simply addresses how to control content in terms of monetizing it and keeping cable's grip on distributing it.
There are other models that will be available soon that address this issue and do not tie the consumer to the cable distribution platform, all while providing a great user experience to the ultimate viewing platform, the TV!