10Nov2010

Connecting with Our Customers

"Then something odd happened, something that most customers of this massive corporation (which rhymes with "Promcast") have yet to experience: Real, live feedback -- in the form of a direct message from a person named Bill at the corporation's Philadelphia-based offices."


That's an excerpt from a post written by David Wasson, a Communications Director at Selective Marketing in Tuscaloosa, Alabama, after a conversation he and I had on Twitter earlier this week. I wanted to share this because the experience he and his colleagues had is a great example of how we're trying to put our Guarantee] into action.

It's also representative of the ongoing commitment across Comcast to provide a better experience for our customers. You may recall that some of our executives went on a listening tour to hear what customers wanted from Comcast. One of the things they said was they understand outages and issues can happen, but that we needed to do a better job of communicating and fixing the problem. That's a responsibility my colleagues on the Digital Care team and I take seriously, and we're always here to help.

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11Nov2010
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The channels I want from Comcast, I enjoy. I also enjoy the HD and DVR experience from Comcast, as well as my internet connection. However, until Comcast offers ala carte pricing, I, & most of my neighbors that I know, will not be happy Comcast customers & many will leave for cheaper net offerings. Having to pay over almost $200 for hundreds of channels I have no interest in, is not right. And it's not like I have other choices fro cable provider's. Let's face it, Comcast has little competition when it comes to people in multi-dwelling housing, like condo's, apartment,s & townhouses.
I suggest that Comcast starts looking at a way to offer the channels & services I"m willing to pay for, and no more, and only then, will it find itself with happy customers.